Consumer Insights

Experience: 3 - 8 yrs

Consumer InsightsQuantitative ResearchQualitative Research

Our Purpose and Challenges

With over 47% market-share, MakeMyTrip is India’s first and biggest travel company. In fact, one in every four passengers at an airport is our customer. Driven by the desire to provide an exceptional travel experience for our customers, we have continuously stayed ahead of the curve by developing technology and products to meet the ever-changing demands of the rapidly evolving travel ecosystem.
 
We are currently solving multiple challenging problems, including -
  • How to bring the next 100 million users to our platform?
  • How do we leverage big data to provide a truly personalized experience to each of our users?
  • How do we innovate our products to deliver best in class end-to-end experience to all our users?
If this excites you, join us for a rewarding, fulfilling and enriching career.

“If you enjoy learning by doing and problem-solving at scale, MakeMyTrip is the place to be. Working with a company that is customer-obsessed and employee-centric, one gets the opportunity to build and be part of exciting work that is transforming how India travels”

- Saujanya Shrivastava, Chief Business Officer, MakeMyTrip

About the opportunity

What you will be doing

•You will generate Rich Business & Product insights leading to constant innovation and ahead-of-the-curve product implementation
•You will successfully implement ‘Consumer-First’ philosophy and lead with suitable research to have consumer understanding as a Key Business Differentiator
Timely identify trends and suggest Business Solves to cater to those trends
Deliver the research projects ensuring business objectives are met w.r.t. TAT and quality
Timely execute research activities- presenting dashboards etc and key actions/ recommendations to be taken forward
Initiate and manage the research agenda for different business functions including international businesses
Understand consumer motivators & barriers with respect to online business, and buying behaviour various MMT products.
Recommend methodology in accordance with accepted best practice guidelines and business needs; or Establish Research Best Practices to suit e-commerce needs
Analyse the research results, data mining from various reports, Trends Tracking, competitor/ market analysis and present dashboards to the business stakeholders, therefore reflecting on insights for key decision making

What you’ll bring to the team:

Your deep intellectual curiosity about consumer behaviour, consumer segments & how this is changing and the drivers for this change; solid business instincts; and a practical understanding of the role that consumer insights plays within organisations
Your experience on Analytical tools like Google Analytics, Alexa, Comscore
Your experience in applied consumer insight and/or market research experience across the breadth of qualitative and quantitative techniques, and wide awareness of new methodologies and approaches
You possess strong analytical and problem solving skills
You have experience of online survey tools like Survey Monkey
You have the ability to work across Large; Small & Newly acquired International businesses to help nurture & grow multiple businesses

Interview Process & Prep Notes

  1. Functional Interview - Level 1

    Industry Knowledge, Review on Past experience, Brand Marketing, Customer Engagement
    Being a customer focused brand we would love to hear your stories how you would leverage data and consumer insights to unveil and innovate customer needs and grow business.
  2. Functional Interview - Level 2

    Deep Dive into your past experience
    We would like to understand the impact you have created in your previous roles and also understand the depth of your consumer insights background and knowledge.
  3. Team Fitment

    Behavioural Assessment, Culture Fit, Role Operation
    Be yourself. It works out better for everyone if we're genuine and can see if we're a cultural fit for each other. Everyone here is focused on our mission, so you should figure out what it is.

Learning & Growth

All Trippers get instant access to learning academies, e-learning portals like Udemy, Codeacademy etc. ,education loans, sponsorships for conferences, skill development programs, and much more. Not to mention the incredible learning opportunity you will undoubtedly receive from working with leaders and colleagues that are at the top of their game!

Learning Academies

Continuous Education Scheme

Conferences

Peer Learning

Values

  1. live_help

    Curious

  2. center_focus_strong

    Customer focus

  3. sentiment_satisfied_alt

    Caring

  4. palette

    Creative

  5. trending_up

    Continuous Improvement

  6. insert_chart_outlined

    Commitment to results

If this excites you, Apply for this opportunity!

Thank you for your interest! This role is closed for now. Please visit careers to view open opportunities.

Leadership

Saujanya Shrivastava

Chief Business Officer, MakeMyTrip

Sales & marketing leader with over 20 years of proven expertise in marketing business plan development, Saujanya stands out for his expertise and innovation skills in domains such as FMCG, E-commerce & Financial Services. A dynamic go-getter and an energetic leader, he possesses excellent strategy development proficiency and great entrepreneurial drive.

Divyang Bhardwaj

Senior Director Marketing

He comes with over 13 Years experience in building scale for companies starting from scratch and growing the vertical. He has been Instrumental in making online marketing work in favor of business and growth at MakeMyTrip.

Amrita Ray Chaku

Director Brand Marketing

She comes with 11 years of experience in leading the brand development agenda, development of communication mix for global & local brands, leader & challenger brands, launching scale innovation platforms, development and roll-out of strong consumer programs, management of territory operations and business development, collaboration with cross-functional and global teams.

Saurabh Srivastava

Director Marketing

An IIT BHU and IIM Lucknow alumnus with nearly 13 years of work experience majorly in the field of digital performance marketing. He has worked across sectors like real estate, BFSI, auto retail and travel. He currently leads online marketing at MMT which includes SEM, display, meta and SEO.

Sachin Singla

Associate Director Marketing (Analytics)

An IIM Kozhikode alumnus with over 11 years of work experience majorly in the field Advance Analytics. He has worked across Predictive modelling, Fraud detection, Risk analytics, customer analytics across sectors like BFSI, Utility and travel. He currently leads Analytics and Mobile App Marketing at MMT.

Ruchica Tomar

Director Communications

Creative and results-driven communications professional with over 14 years of experience spanning public relations and journalism. Highly attentive to detail while still keeping an eye on the big picture, Ruchica thrives in a fast-paced environment with competing deadlines. Her expertise involves reputation management, executive communications, stakeholder engagement, brand building and advocacy. 

People in the team come from companies like

Microsoft
Amazon
Flipkart
Ola
Swiggy
Linkedin
Walmart
Myntra
Uber

Top Benefits

  1. Open leave policy

  2. Flexi working

  3. Stock options

  4. Team Offsites

  5. Own Your Car Program

  6. Life Insurance

  7. Maternity / Paternity Benefit

  8. Comprehensive Insurance Benefits for Self and Family

  9. Holidays at Attractive Prices

  10. Volunteer at MMT Foundation

Download and get set to jet to a new location

Call us selfish - but we really appreciate people who book travel on MakeMyTrip. This will give us a lot to talk about during our meeting. Book travel here and will also get to learn a lot from the comments and ratings, what is working and where can we improve and be better. Feel free to ask us questions! We will be happy to answer anything.

If this excites you, Apply for this opportunity!

Thank you for your interest! This role is closed for now. Please visit careers to view open opportunities.