Business Strategist - CRM

Experience: 4 - 8 yrs

CUSTOMER RETENTION MARKETINGDATA ANALYSISBUSINESS STRATEGYSQL & RMS EXCEL

Our Purpose and Challenges

With over 47% market-share, MakeMyTrip is India’s first and biggest travel company. In fact, one in every four passengers at an airport is our customer. Driven by the desire to provide an exceptional travel experience for our customers, we have continuously stayed ahead of the curve by developing technology and products to meet the ever-changing demands of the rapidly evolving travel ecosystem.
 
We are currently solving multiple challenging problems, including -
  • How to bring the next 100 million users to our platform?
  • How to leverage customer insights to create a truly personalised experience for users?
  • How to create a delightful experience for our users, to make travel synonymous to MMT?

If this excites you, join us for a rewarding, fulfilling and enriching career.

“If you enjoy learning by doing and problem-solving at scale, MakeMyTrip is the place to be. Working with a company that is customer-obsessed and employee-centric, one gets the opportunity to build and be part of exciting work that is transforming how India travels.”

- Saujanya Shrivastava, Chief Business officer - Flights & Growth Functions

About the opportunity

What you will be doing

You will be a Business Strategist – responsible for generating data insights used for powering the overall CRM strategy
You will be responsible to uncover data trends to identify improvement areas and execute marketing plans to fulfil business objectives
You will be collating customer level data and producing relevant insights which can be translated to actionable marketing plans/activities
You would be responsible for maintaining and publishing the P&L
You will be Involved in Exhaustive analysis of the entire base to identify opportunity areas
Power new customer segmentation strategy and relevant marketing touch points
Involve in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.
Suggest program tweaks (backed by data insights) in the loyalty program to manage the twin priorities of – customer delight & positive unit economics
Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle.
Effectively utilize push notifications, SMS & email campaigns to target users with relevant and personalized communication.
Drive and monitor A/B tests and data driven experiments.

What you’ll bring to the team:

You have a grasp for numbers and willing to handle large volumes of data and analysis
You have a hands-on experience of SQL and comfortable in handling large volumes of data
You are a quick learner and highly action oriented with the zeal to work in a fast paced and dynamic environment
You are an excellent team player with good written and verbal communication skills
You have the ability to draw data insights, manage/influence multiple stakeholders, good cross functional skills
(If you have work experience in a Consumer Product/E-Commerce company, we’ll like you even more)

Interview Process & Prep Notes

  1. Functional Interview - Level 1

    Industry Knowledge, Review on Past experience
    We would love to hear your past experience in CRM and about your love for managing and analysing data!
  2. Functional Interview - Level 2

    Deep-dive into previous stints, Assessment on Analytical ability
    We would like to understand the impact that you have created in your previous roles. We will also assess the depth of your analytical skills and ability to leverage them for driving customers needs and related campaigns at MakeMyTrip
  3. Team Fitment

    Behavioural Assessment, Culture Fit, Role Operation
    Be yourself. It works out better for everyone if we're genuine and can see if we're a cultural fit for each other. Everyone here is focused on our mission, so you should figure out what it is.

Learning & Growth

All Trippers get instant access to learning academies, e-learning portals like Udemy, Codeacademy etc., education loans, sponsorship for conferences, skill development programs, and much more. Not to mention the incredible learning opportunity you will undoubtedly receive from working with leaders and colleagues that are at the top of their game!

Learning Academies

Continuous Education Scheme

Conferences

Peer Learning

Values

  1. live_help

    Curious

  2. center_focus_strong

    Customer focus

  3. sentiment_satisfied_alt

    Caring

  4. palette

    Creative

  5. trending_up

    Continuous Improvement

  6. insert_chart_outlined

    Commitment to results

If this excites you, Apply for this opportunity!

Thank you for your interest! This role is closed for now. Please visit careers to view open opportunities.

Leadership

Saujanya Shrivastava

Chief Business officer - Flights & Growth Functions

Sales & marketing leader with over 20 years of proven expertise in marketing business plan development, Saujanya stands out for his expertise and innovation skills in domains such as FMCG, E-commerce & Financial Services. A dynamic go-getter and an energetic leader, he possesses excellent strategy development proficiency and great entrepreneurial drive.

Divyang Bhardwaj

Senior Director Marketing

He comes with over 13 Years experience in building scale for companies starting from scratch and growing the vertical. He has been Instrumental in making online marketing work in favor of business and growth at MakeMyTrip.

Amrita Ray Chaku

Director Brand Marketing

She comes with 11 years of experience in leading the brand development agenda, development of communication mix for global & local brands, leader & challenger brands, launching scale innovation platforms, development and roll-out of strong consumer programs, management of territory operations and business development, collaboration with cross-functional and global teams.

Saurabh Srivastava

Director Marketing

An IIT BHU and IIM Lucknow alumnus with nearly 13 years of work experience majorly in the field of digital performance marketing. He has worked across sectors like real estate, BFSI, auto retail and travel. He currently leads online marketing at MMT which includes SEM, Display & Meta Marketing, and SEO.

Sachin Singla

Associate Director Marketing (Analytics)

An IIM Kozhikode alumnus with over 11 years of work experience majorly in the field Advance Analytics. He has worked across Predictive modeling, Fraud detection, Risk analytics, customer analytics across sectors like BFSI, Utility, and travel. He currently leads Analytics and Mobile App Marketing at MakeMyTrip.

Ruchica Tomar

Director Communications

Creative and results-driven communications professional with over 14 years of experience spanning public relations and journalism. Highly attentive to detail while still keeping an eye on the big picture, Ruchica thrives in a fast-paced environment with competing deadlines. Her expertise involves reputation management, executive communications, stakeholder engagement, brand building, and advocacy.

People in the team come from companies like

Microsoft
Amazon
Flipkart
Ola
Swiggy
Linkedin
Walmart
Myntra
Uber

Top Benefits

  1. Open leave policy

  2. Flexi working

  3. Stock options

  4. Team Offsites

  5. Own Your Car Program

  6. Life Insurance

  7. Maternity / Paternity Benefit

  8. Comprehensive Insurance Benefits for Self and Family

  9. Holidays at Attractive Prices

  10. Volunteer at MMT Foundation

Download and get set to jet to a new location

Call us selfish - but we really appreciate people who book travel on MakeMyTrip. This will give us a lot to talk about during our meeting. Book travel here and will also get to learn a lot from the comments and ratings, what is working and where can we improve and be better. Feel free to ask us questions! We will be happy to answer anything.

If this excites you, Apply for this opportunity!

Thank you for your interest! This role is closed for now. Please visit careers to view open opportunities.