Meta Marketing

Experience: 3 - 5 yrs

MarketingSalesAnalytics

Our Purpose and Challenges

With over 47% market-share, MakeMyTrip is India’s first and biggest travel company. In fact, one in every four passengers at an airport is our customer. Driven by the desire to provide an exceptional travel experience for our customers, we have continuously stayed ahead of the curve by developing technology and products to meet the ever-changing demands of the rapidly evolving travel ecosystem.
 

“If you enjoy learning and problem-solving at scale, MakeMyTrip is the place to be. Working with a company that is customer-obsessed and employee-centric, one gets the opportunity to build and be part of exciting work that is transforming how India travels”

- Saujanya Shrivastava, Group CMO, MakeMyTrip

About the opportunity

What you’ll be doing:
  • You will setup, plan and manage campaigns across different Meta channels (Google Hotel Ads, TripAdvisor, Trivago) for hotels.
  • Work with the partners to increase marketing efficiencies while scaling up campaigns
  • You will run and analyze continuous multiple experiments to find new opportunities of growth and efficiency 
  • Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data). 
  • Manage a team of 3-4 people, coach them, understand their motivations to perform at the highest level and help in their career development. 
  • Oversee and continue to improve pricing, attribution, and overall data access to analyze key metrics & provide complete performance reporting with relevant actions on insights gained
  • Cross functional collaboration with category, revenue and supply teams to improve competitiveness in the Meta landscape and with product teams to enhance conversion rates
  • Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through experimentation. 
  • Use Google Analytics, and other third-party tools, to analyze and showcase the effectiveness of our digital strategies, including creating ad hoc and recurring reports. 
 
What you’ll bring to the team:
  • Excellent communication skills
  • Prior exposure to e-commerce market
  • Ability to create innovative marketing programs
  • High proficiency with excel (using it to configure, analyse, present data)
  • Basic knowledge of database and architecture 
  • Exposure to marketing automation & Analytics tools like Appsflyer, Google Analytics, Segment, Branch etc. 
  • Strong analytical background with experience in SQL 
  • Experience in managing marketing activities with and through third-party tools. 

Interview Process & Prep Notes

  1. Level 1

    Functional/Technical Assessment
    In this round, we would like to assess you on the functional/ technical requirements of the role. The same could be through a telephonic conversation or a face to face meeting and may include written or online assessments usually to check aptitude
  2. Level 2

    Understanding Past Experience
    In this round, we would like to understand the impact you have created in your previous roles and also understand the depth of your domain knowledge.
  3. Level 3

    Understanding Personality
    In this round we would like to understand your personality and culture fitment into the organization. Be yourself. It works out better for everyone if we're genuine and can see if we're a culture and value fit for each other.

Learning & Growth


Learning Academies

Continuous Education Scheme

Conferences

Peer Learning

Values

  1. live_help

    Curious

  2. center_focus_strong

    Customer focus

  3. sentiment_satisfied_alt

    Caring

  4. palette

    Creative

  5. trending_up

    Continuous Improvement

  6. insert_chart_outlined

    Commitment to results

If this excites you, Apply for this opportunity!

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Leadership

Saujanya Srivasatava

Group CMO, MakeMyTrip

Sales & marketing leader with over 20 years of proven expertise in marketing business plan development, Saujanya stands out for his expertise and innovation skills in domains such as FMCG, E-commerce & Financial Services. A dynamic go-getter and an energetic leader, he possesses excellent strategy development proficiency and great entrepreneurial drive.

Divyang Bhardwaj

Senior Director Marketing

Divyang comes with over 13 Years experience in building scale for companies starting from scratch and growing the vertical. He has been Instrumental in making online marketing work in favor of business and growth at MakeMyTrip

Amrita Ray Chaku

Director - Offline Marketing

Amrita comes with a marvelous 11 years experience in brand management and marketing. She has recently joined Make My Trip family as a Director for Offline Marketing

Saurabh Srivastava

Director - Online Marketing

Saurabh comes with over 9 years of experience in the area of Marketing. He is currently serving Make My Trip as the Director for Online Marketing

Aditya Kumar

Associate Director - Online & Offline Marketing

Aditya comes with 10 years of experience in Marketing and business planning. He is serving as the Associate Director, Marketing

Sachin Singla

Associate Director - Online Marketing

A digital marketing & Analytics professional with over 10 years of experience in delivering advanced solutions to drive business growth across banking, financial services and travel industry.

People in the team come from companies like

Microsoft
Amazon
Flipkart
Ola
Swiggy
Linkedin
Walmart
Myntra
Uber

Top Benefits

  1. Open leave policy

  2. Flexi working

  3. Stock options

  4. Team Offsites

  5. Own Your Car Program

  6. Life Insurance

  7. Maternity / Paternity Benefit

  8. Comprehensive Insurance Benefits for Self and Family

  9. Holidays at Attractive Prices

  10. Volunteer at MMT Foundation

Download and get set to jet to a new location

Call us selfish - but we really appreciate people who book travel on MakeMyTrip. This will give us a lot to talk about during our meeting. Book travel here and will also get to learn a lot from the comments and ratings, what is working and where can we improve and be better. Feel free to ask us questions! We will be happy to answer anything.

If this excites you, Apply for this opportunity!

Upload Resume